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WashingtonVC: What’s in a name?
December 22nd, 2007 by Washington VC
WashingtonVC: What’s in a name?
It wasn’t Search.com that became THE search engine but Yahoo at first and Google later. Just as Amazon became the online bookstore and not Bookstore.com. Although a name is extremely important to any company you could say that online companies have historically been looking for the stranger names to build a brand on. Flickr, Del.icio.us, Digg, all names that need to be explained and aren’t very self-explanatory.